Social Media for Business Growth
Our in-depth guide below contains 4 extremely useful tips for increasing social media in 2019 and beyond—so let’s dive in:
1. Know how often to post
Brands need to be active in order to attract followers and boost engagement rates – but how active? According to studies, the sweet spot is a consistent 1-2 posts a day. Knowing when the best time to post on Instagram is also critical especially when dealing with Instagram’s algorithmic timeline.
Recommended post times can vary wildly depending on which expert you listen to. With some advocating 8 AM – 9 AM or 2 PM – 5 PM for your first post to even 2 AM for your second, this inconsistency can create genuine confusion for content planners.
2. Point to Your Social Media Accounts From Your Website
Having social icons which link out to your various social profiles is an easy way to broadcast your social media presence to your website visitors.
Ideally, you should add them prominently above the fold, so it’s impossible for your visitors to miss them.
3. Make Your Content Easy to Share on Social Media
Make it simple for users to share your content on social media.
Add “Share This” buttons to any blog post, infographic, video, podcast, or any other engaging content you produce.
When you make it easy to share your content on social media, people will be far more likely to do so.
You can install a plug-in that adds share buttons on every page of your website, especially if you’re using a CMS which supports it.
4. Enable Comments
Enabling comments on your content enables users to interact with you directly from your site.
The comments section of popular posts can host great discussions – just make sure your comment plug-in or widget has a way to automatically filter spam, so the comments section doesn’t get overwhelmed with junk.
By following these 4 tips for gathering social media traffic in 2019, you can maximize your channel’s potential. So no matter how the network evolves, you can increase Social media engagement and keep those likes, shares, and comments coming.